Skip to main content
Available 7 Days/Week       MON - FRI  8am - 7pm       SAT - SUN  10am – 6pm
Call us (386) 456-6380
Apply Now

Category: Upper Keys News

Think Nobody’s Buying Homes Right Now? Think Again.

If you’ve been thinking about selling, you’ve probably seen plenty of headlines suggesting buyers have just about disappeared. But there’s a big difference between a slow market and a stalled one.Yes, mortgage rates are still higher than most people would like. Homes aren’t selling as fast as they were. And every week seems to bring another headline about buyers sitting on the sidelines. But here’s what you haven’t heard.Despite everything going on, buyer demand has been remarkably resilient.In fact, more sellers are getting to put up the “pending sale” sign...

Continue reading

The “Take It or Leave It” Attitude Is Fading from the Market – What That Means for You

Negotiations are back. More buyers are asking for better deals, and more sellers are giving them. Builders are throwing in extras, too. That’s why whether you’re buying or selling today, there are two terms you’ll hear a lot: concession and incentive.A concession is something a seller agrees to during negotiations to get a deal done.An incentive is a perk a builder (or a seller) advertises upfront to attract buyers.Let’s run through what you need to know about both and how they could play a role in your move.More Sellers Are Agreeing to ConcessionsAlmost half (46%) of homeowners who sold...

Continue reading

What To Expect from the Housing Market in the Second Half of 2026

If the first half of this year has left you feeling stuck, you’re not the only one. Mortgage rates stayed higher than people wanted. Affordability remained tight. And uncertainty overseas added another layer of pressure nobody saw coming.That’s why so many people are asking the same question: Will the second half of the year be any better for the housing market?While nobody has a crystal ball, there are a few encouraging signs things could start moving in a better direction. Here’s what to watch.Mortgage Rates Could Be Near a Turning Point One of the biggest reasons...

Continue reading

Student Loans Are Back in the News. Don’t Let It Put Your Homeownership Plans on Hold.

Student loans are back in the spotlight. And whether you’ve been following the headlines closely or just catching bits and pieces here and there, there’s a good chance they’ve been on your mind lately.And if you’re questioning whether you have to hit pause on your plans to buy a home, here’s the thing you have to remember:Having student loans doesn’t automatically mean buying a home has to wait.The Biggest Myth About Student Loans and Buying a HomeOne of the most common misconceptions among first-time buyers is that they have to pay off their student loans...

Continue reading

What Buying or Selling a Home Gives Back to Your Community

Buying or selling a home is a big financial decision. And right now, it feels even bigger. Inflation is high, costs are high, and you want to be sure the timing is right before you make your move. But if you do decide to go for it, whether you’re buying or selling, here’s something reassuring to hold onto. Not only does your move change your own life, but it also gives your whole community a boost.Real estate is a huge part of the economy. In 2025, it added up to about $5.6 trillion, according to the National Association of Realtors (NAR). A good share of that comes from...

Continue reading

Down Payments Are Smaller Than They’ve Been Since 2021

Saving for a down payment can feel like the hardest part of buying a home. And with affordability as tight as it’s been lately, it’s fair to wonder how anyone manages it right now. Here’s something you may not have seen coming. Some people are getting their foot in the door with a smaller down payment.According to Realtor.com, the typical buyer put down about $23,400 in early 2026 – that’s around $5,000 below what was typical the year before (a 19% drop year over year). That’s the lowest down payments have been since 2021 (see graph below):So why are buyers putting less money down,...

Continue reading

The Housing Market Is Stronger Than You Think

You’ve probably heard plenty of doom and gloom about the housing market lately. High rates. Stretched budgets. Headlines that make buying or selling sound like a terrible idea. But the data tells a very different story. This isn’t 2020 or 2021. It was never going to be. Those were the “unicorn years” – historic low mortgage rates, bidding wars on everything, homes flying off the market in days. That kind of market was a once-in-a-generation anomaly, not a baseline. So, when people compare today to that, of course it looks rough.But compared to almost any other...

Continue reading

The 1 Factor That Explains Everything Happening with Home Prices Right Now

You’ve probably heard that home prices are cooling off. And that’s true – nationally. But zoom in on individual markets across the country, and the picture looks completely different depending on where you are.Some areas are still seeing solid price growth. Others have gone flat. A few have actually dipped slightly negative. So, what’s causing all of that variation? It All Comes Down to InventoryHere’s the simple version:When there are more homes for sale, buyers have options.More options, means less competition.Less competition means sellers can’t push prices...

Continue reading

Your House Didn’t Sell. Here’s How To Turn It Around.

When your house doesn’t sell, it’s not just disappointing. It messes with your timing. Your plans. Your confidence. You start second-guessing everything, including the decision to move in the first place. And that raises 2 big questions: Do you try again?Is that even worth it?Here’s the secret to getting a better outcome the second time around.Different Agent. Different Results.Most sellers who re-list and ultimately sell don’t wait for market to magically change. They change their approach. And there’s data to back that up.Research from REDX shows homeowners who put their house back on the...

Continue reading

More Sellers Are Taking Their Homes off the Market. Here’s What You Need To Know.

You may be hearing that a near-record number of homeowners are pulling their houses off the market. And if that headline has you thinking, “Wait… is something bad about to happen?” You’re not alone.Because when people start stepping to the sidelines, it sounds like a warning sign that something’s coming – or that they realize something you don’t know.Here’s the thing. This trend gets spun like it means the market is about to crash. But the data tells a more practical story.What the Numbers Actually SayAccording to the latest data from Redfin, 5.5% of all listings were taken off the market...

Continue reading